In this episode Josh and Braeden host a think tank with Brent Stirling, a social media strategist, and Dr. Paul Brunet, a psychology professor at Ryerson University. This episode takes a look at social media as a tool to curate how we want to be perceived by others, social media education for children and the roles it plays in social and behavioural development, and what makes a post go "viral". We also talk about the future of social media and rise of A.I. bots as a way to engage with brands and organizations.

Brent Stirling is the social media marketer for The DMZ at Ryerson University. He manages all of the DMZ’s social media channels and advises startups on social media strategy.
He is experienced in social media strategy, community management, content creation and SEO. His portfolio includes work with startups, not-for-profits, and government, as well as with small- and medium-sized businesses through his own company, Secret Weapon Media.
Brent holds a Bachelor of Arts: Honours in History and English from McMaster University.

Reach out to Brent on Twitter @Brentertainer

Dr. Paul Brunet is an Assistant Professor in the Department of Psychology at Ryerson University.  His teaching and research interests are in the areas of cyberpsychology, socioemotional development, and personality. Dr. Brunet worked at Queen’s University of Belfast as part of the SSPNet, and worked on the Semaine Project, the group that originally developed digital avatars for research.

Find Paul on Twitter @PaulMBrunet


  • Create your own avatar-(

  • (7:22) DMZ Ryerson University-(

  • (16:00) Health effects of screen time on children

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  • (18:55) Health effects of twitter on teens -(

  • (1:19-7:00) We introduce our guests Brent Stirling and Dr. Paul Brunet. Also we discuss social media as a tool for academics and for brand name companies.

  • (7:01-10:30) We talk about the future of social media and how people are willing to believe and buy into fake characters.

  • (10:32-14:10) We discuss how people behave online and that most people are not good digital citizens. Moreover we talk about how connected everyone is to information and that whatever you put on the internet is always accessible.

  • (14:20-16:00) We talk about how youth are gaining more access to the internet and don't know how or have the knowledge to understand what they are seeing and posting.

  • (15:35-18:00) We Discuss how studies and information come out years after the technology is invented. Due to Bias third parties have to do the research and that takes time and causes a delay on information to the public.

  • (18:30-21:00) We talk about the history of criticism of technology and how people can use a technology for good or bad.

  • (21:10-24:45) We talk about how people use the internet to create an alternate personality and how they can share any information that agrees with them. We discuss how extremes cause more of a stir in social media and how certain people have more of a voice(#Kim Kardashian).

  • (25:00-30:00) We discuss how our society gives more attention to extremes rather than to rational and evidence based information. Moreover we discuss how society mainly focuses on people who constantly indorse extremes(#Donald Trump) rather than science (#Neil deGrasse Tyson).

  • (30:30-33:12) We talk about how people can use the internet for a positive reason rather than for a negative one. We also talk about how vast the internet is and that all groups of people exist( even KKK and Neo Nazis).

  • (33:30-36:00) We talk about how parenting is key for the development of your children and when to introduce the entirety of the internet to your children. We discuss how parents need to do research and enable privacy settings on games and Apps.

  • (36:20-40:00) We talk about how much information of our daily lives we record and capture compared to the children of today. We mention the possibility of mental health problems and an increase in childhood obesity rates because of social media.

  • (40:15-42:59) We end the podcast by bringing up the future of VR for brands/ADs and discuss how people will have an organic experience with their VR interface.